CuisineArt
AI Video 02
Open reel ↗
AI Creative Lead / Creative Director / Gurugram
Ideas that
move.
Numbers that prove it.
AI-first Creative Leader turning ideas into thumb-stopping campaigns and cinematic stories — built to convert, not just impress.
↓
7.5+ years
making things
move
My mark / in motion ↘
making things
move
creative direction ✦ai film ✦performance creative ✦brand systems ✦creative leadership ✦
creative direction ✦ai film ✦performance creative ✦brand systems ✦creative leadership ✦
01 / Point of view
AI gets attention. Craft and strategy make it count. Over 7.5+ years and 25+ brands — including the Indian Army — I've led AI-powered stories that stop the scroll, and the performance systems that prove they worked: 5%+ CTR, 3.5x ROAS, 70% pitch win rate.
Creative that looks good.
Works harder.
7.5+Years experience
45+Brands
20+Team led
70%Pitch win rate
02 / Showreel
AI films, fashion, product stories and performance campaigns — using AI to expand what storytelling can do, without losing the human idea at the centre.
Selected moving image / 2026
The art of
AI storytelling.
The art ofAI storytelling.
✦
03 / Creative showcase
A story-led film where the idea comes first — using cinematic craft to make something real feel bigger, sharper and more human.
Featured film / IMA / Storytelling
The power of
storytelling.
A real story, told with cinematic intent — where emotion, craft and visual direction work together to make the message land.
Watch the film ↗Story · emotion · visual direction · cinematic craft
move
me ↗
me ↗
The reel
keeps going.
6thstreet
Floral Dress / AI
Open reel ↗Linkstore
Premium Perfumes
Open reel ↗6thstreet
Coffee Walk
Open reel ↗IndiGo
Plan a Break
Open reel ↗CuisineArt
AI Video 04
Open reel ↗CuisineArt
AI Video 03
Open reel ↗MEP
Music Version
Open reel ↗NObias
Selected Film
Open reel ↗CuisineArt
Alternate Cut
Open reel ↗GullyLabs
The art of AI storytelling
Open reel ↗IMA
Storytelling
Open reel ↗6thstreet
Floral Dress — Alternate
Open reel ↗Nicobar
Men
Open reel ↗Nicobar
Women
Open reel ↗✦
AI is a medium, not a shortcut.
Creative direction first. Technology follows the idea.
↗
Built to stop the scroll.
Performance thinking baked into the visual system.
◒
Made with a team.
20+ creatives led across ambitious briefs.
04 / Design work
Selected design and campaign work spanning brand, advertising, packaging, travel, awareness and e-commerce — with the original case studies one click away.
01 / 07
ASHmedia
pitch✦
pitch✦
YATRAPLAN
A BREAK↗
A BREAK↗
BSVCHANCE
MAT LO!
MAT LO!
AshpvedaBrand / Media pitch
01AshpvedaMedia pitch creatives / brand, advertising & packaging.↗
02Yatra.comTravel campaign system / social, advertising & emailers.↗
03BSVChance Mat Lo / campaign design and awareness creative.↗
04CycleAgarbatti media pitch / advertising and campaign concepts.↗
05Clove DentalMedia and ad pitch designs / performance-led communication.↗
06Adil QadriLegendary Giftset / A+ content, perfume and conversion.↗
07MewanaTradition × nature / brand direction and storytelling.↗
05 / Brands I've worked with
Names behind
the work.
Across 7.5+ years, I have worked across performance creative, AI content, brand storytelling and design for brands spanning mobility, travel, fashion, consumer, education, healthcare, finance and more.
06 / Capabilities
The useful part isn't the software list. It's knowing when a medium should solve the problem.
Strategy
meets making.
Creative Direction 01
AI-powered Film 02
Performance Creative 03
Brand Strategy 04
Graphic Design 05
Video & Motion 06
UI / UX Design 07
Creative Leadership 08
07 / Experience
7.5+ years across performance creative, gaming, fintech, SaaS, B2C, e-commerce, print, outdoor and AI-powered content. Today I lead a 20+ member creative team and work across 25+ brands in 10+ industries.
Lyxel & Flamingo
Team Lead Media Design
Jan 2024 — Present / Gurugram
Leading a 20+ member creative team, driving performance media creatives and AI-powered short-form content for 25+ brands across 10+ industries. Delivered creatives achieving 5%+ CTR and 3.5x average ROAS; lead client pitches with a 70% win rate.
Daddy Techsolutions
Senior Graphic Designer
Nov 2022 — Jan 2024 / Gurugram
Worked across gaming, fintech, SaaS and consulting, designing Poker and Fantasy Cricket apps from concept to execution, game UI, branding and performance campaigns delivering up to 3x ROI/ROAS.
King Graphics
Creative Designer
Apr 2022 — Nov 2022 / Dubai
Worked across UAE clients in banking, real estate, events, hospitality and management, including FIFA World Cup 2022 print campaigns, Arab Bank creatives and property campaigns.
Swipe Social
Graphic Designer
Jun 2020 — Mar 2022 / Remote
Created performance-driven campaigns and Amazon A+ content across wellness, food, pet care, pharmaceuticals and consumer products, spanning static, GIF and short-form video.
Pixels Prime
Founder & Freelance Graphic Designer
Aug 2018 — Jan 2020 / Rajasthan
Founded and managed a creative design venture, delivering brand identities, websites, social media creatives and promotional campaigns for jewellery, healthcare, retail and hospitality clients.
08 / Let's make something
Have a brief?
Make it move.
✦